Portfolio by Daniel Kulander Mantilla


17. Cramo ads

Digital advertising campaign

Client: CRAMO
Art director: Daniel Kulander Mantilla
Copywriter: Björn Hermansson
Project management: Magnus Malmbergh

Mission: We had an urgent mission to make a different kind of campaign for CRAMO. Given that Kronofogden accidentally registered CRAMO for bankruptcy, we created an idea that both informs about Kronofogdens mistake, and shows CRAMO’s financial strength and further strengthen the brand in a sympathetic manner. The campaign communicated with a full page ad in newpaper Dagens Industri, the CRAMO’s website and via e-mail activity to customers, suppliers and other stakeholders. All done in a few days.